Archive for April, 2009

 

A Team Challenge kind of day

April 26th, 2009 by Kevin A. Barnes

Yesterday was one of those days where synchronicity takes over and everything seems to fit into a larger whole. In this case, the day turned into a tapestry of events and activities related to CCFA’s1 Team Challenge.2

Our weekly Team Challenge practice run began at 9:00 am and for one hour we ran laps along Lake Michigan in Milwaukee’s Veterans Park and past the Milwaukee Art Museum. We just managed to complete our run and were socializing3 in the parking lot when the weather shifted dramatically. Everyone jumped into their cars as a drenching, monsoon-style4 downpour started. I watched the thermometer in my car go from 69-degrees to 47-degrees  within only 1–2 minutes time. If our run had been ten minutes later, we would have had a very rude finish. Read the rest of this entry »

  1. CCFA is the Crohn’s and Colitis Foundation of America. []
  2. For those of you not familiar with Team Challenge, it trains people to run or walk a half marathon (13.1 miles) in order to raise both research funds and awareness for Crohn’s disease and ulcerative colitis. []
  3. See kids ... you don’t need a cell phone or computer to do social networking. []
  4. Even though I’ve been to India four times in the last decade, I can’t claim to be a monsoon expert — I’ve only visited during the Winter dry season. []
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Categories: Crohn's Disease | Tags: , , , , , , ,
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Marketing your blockbuster product or service

April 23rd, 2009 by Kevin A. Barnes

New from Kevin on the Creatonomy Blog:

The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, they get those people into the theater.) By looking at what those studios do that works, you can find marketing lessons to apply when you want to turn your product or service into a blockbuster.

One great current example is the marketing campaign for the new film Star Trek.1 Producer J.J. Abrams2 and the Paramount marketing team have put together an extensive, integrated campaign which is already generating awareness of – and excitement about – the upcoming film.

Click to read the rest of this post on the Creatonomy blog.

  1. Yes, there is another Star Trek film coming out. This one, however, is considered something of a “reboot” with the roles having been recast with younger actors and the overall look updated for today’s audiences. []
  2. Abrams is also behind the TV hits Felicity, Lost and Alias, as well as such recent films as Transformers, Cloverfield and Mission Impossible III. []
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Categories: Marketing, Science Fiction |
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