New from Kevin on the Creatonomy Blog:
The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, they get those people into the theater.) By looking at what those studios do that works, you can find marketing lessons to apply when you want to turn your product or service into a blockbuster.
One great current example is the marketing campaign for the new film Star Trek.1 Producer J.J. Abrams2 and the Paramount marketing team have put together an extensive, integrated campaign which is already generating awareness of – and excitement about – the upcoming film.
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- Yes, there is another Star Trek film coming out. This one, however, is considered something of a “reboot” with the roles having been recast with younger actors and the overall look updated for today’s audiences. [↩]
- Abrams is also behind the TV hits Felicity, Lost and Alias, as well as such recent films as Transformers, Cloverfield and Mission Impossible III. [↩]
