The Power of Business Reputation
Posted on: Saturday, June 30th, 2007 in: Business, MarketingAn article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined value of its tangible and intangible assets. Tangible assets – such as factories, machinery and […]