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Category Archives: Marketing
The Best Care in the Air
As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years. Read the rest of this entry
Posted in Business, Marketing, Milwaukee
Tagged branding, Frontier Airlines, Midwest Airlines, Midwest Express
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Marketing your blockbuster product or service
New from Kevin on the Creatonomy Blog: The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, … Read the rest of this entry
Posted in Marketing, Science Fiction
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Another omen for newspapers
Google announced today that it is ending it’s Print Ads program which packaged and sold advertising space in over 800 U.S. newspapers. Apparently the program, which started in 2006, hasn’t lived up to expectations for generating revenue.
Posted in Business, Marketing, The Future
Tagged advertising, Google, journalism, The New York Times
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Is SciFi Channel really this incompetent?
(Note: This post contains no spoilers. Read on without fear!) Like many science fiction fans, I make good natured attempts to avoid spoilers for major books, movies and TV series that hold the promise of occasionally surprising me. In this … Read the rest of this entry
Package Shrink: Getting Less for Your Money
The U.S. seems to be entering a period of increased package shrink. And no, I’m not talking about something from an old Seinfeld episode. One of the items I needed to buy on my last trip to the grocery store … Read the rest of this entry
Posted in Business, Marketing
Tagged consumer packaged goods, doublespeak, package shrink
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