Category Archives: Marketing

The Double Date Adventure

It all started innocently enough with a charity auction. It ended this past Sunday when I was kidnapped by an evil pharmaceutical company, rescued by two women who then were poisoned by the pharmaceutical company’s CEO, and finally tagged along … Read the rest of this entry

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Theatre Tweets

The use of cell phones and social media is normally discouraged during a live play, but the Milwaukee Chamber Theatre has begun using Twitter to it’s advantage during select performances. They’ve invited members of Milwaukee’s Twitterati to attend and tweet1 … Read the rest of this entry

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Marian Call 49>50 Tour

Note: Although this review is for Marian Call’s house concert in Wisconsin on May 27, 2010, her 49>50 Tour continues through January 2011. Singer-songwriter Marian Call1 has been performing throughout the U.S. and Canada since April with her 49>50 Tour.2 On … Read the rest of this entry

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The Best Care in the Air

As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years. Read the rest of this entry

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Marketing your blockbuster product or service

New from Kevin on the Creatonomy Blog: The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, … Read the rest of this entry

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