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Category Archives: Marketing
The Double Date Adventure
It all started innocently enough with a charity auction. It ended this past Sunday when I was kidnapped by an evil pharmaceutical company, rescued by two women who then were poisoned by the pharmaceutical company’s CEO, and finally tagged along … Read the rest of this entry
Theatre Tweets
The use of cell phones and social media is normally discouraged during a live play, but the Milwaukee Chamber Theatre has begun using Twitter to it’s advantage during select performances. They’ve invited members of Milwaukee’s Twitterati to attend and tweet1 … Read the rest of this entry
The Best Care in the Air
As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years. Read the rest of this entry
Posted in Business, Marketing, Milwaukee
Tagged branding, Frontier Airlines, Midwest Airlines, Midwest Express
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Marketing your blockbuster product or service
New from Kevin on the Creatonomy Blog: The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, … Read the rest of this entry
Posted in Marketing, Science Fiction
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