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	<title>Kevin A. Barnes &#187; Marketing</title>
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	<link>http://www.kevinabarnes.com</link>
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		<title>The Double Date Adventure</title>
		<link>http://www.kevinabarnes.com/2011/09/06/the-double-date-adventure/</link>
		<comments>http://www.kevinabarnes.com/2011/09/06/the-double-date-adventure/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:17:19 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Crohn's Disease]]></category>
		<category><![CDATA[Innovation/Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Alternate Reality Game]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[CCFA]]></category>
		<category><![CDATA[double date]]></category>
		<category><![CDATA[Team Challenge]]></category>
		<category><![CDATA[ulcerative colitis]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/?p=1505</guid>
		<description><![CDATA[It all started innocently enough with a charity auction. It ended this past Sunday when I was kidnapped by an evil pharmaceutical company, rescued by two women who then were poisoned by the pharmaceutical company’s CEO, and finally tagged along &#8230; <a href="http://www.kevinabarnes.com/2011/09/06/the-double-date-adventure/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Theatre Tweets</title>
		<link>http://www.kevinabarnes.com/2011/08/21/theatre-tweets/</link>
		<comments>http://www.kevinabarnes.com/2011/08/21/theatre-tweets/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 21:48:43 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Innovation/Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Crimes of the Heart]]></category>
		<category><![CDATA[Milwaukee Chamber Theatre]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[theater marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/?p=1463</guid>
		<description><![CDATA[The use of cell phones and social media is normally discouraged during a live play, but the Milwaukee Chamber Theatre has begun using Twitter to it’s advantage during select performances. They’ve invited members of Milwaukee’s Twitterati to attend and tweet1 &#8230; <a href="http://www.kevinabarnes.com/2011/08/21/theatre-tweets/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marian Call 49&gt;50 Tour</title>
		<link>http://www.kevinabarnes.com/2010/09/18/marian-call-4950-tour/</link>
		<comments>http://www.kevinabarnes.com/2010/09/18/marian-call-4950-tour/#comments</comments>
		<pubDate>Sat, 18 Sep 2010 16:56:52 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation/Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[house concert]]></category>
		<category><![CDATA[Marian Call]]></category>
		<category><![CDATA[Scott Barkan]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/?p=1066</guid>
		<description><![CDATA[Note: Although this review is for Marian Call’s house concert in Wisconsin on May 27, 2010, her 49&#62;50 Tour continues through January 2011. Singer-songwriter Marian Call1 has been performing throughout the U.S. and Canada since April with her 49&#62;50 Tour.2 On &#8230; <a href="http://www.kevinabarnes.com/2010/09/18/marian-call-4950-tour/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Best Care in the Air</title>
		<link>http://www.kevinabarnes.com/2010/04/14/the-best-care-in-the-air/</link>
		<comments>http://www.kevinabarnes.com/2010/04/14/the-best-care-in-the-air/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 17:38:25 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Frontier Airlines]]></category>
		<category><![CDATA[Midwest Airlines]]></category>
		<category><![CDATA[Midwest Express]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/?p=863</guid>
		<description><![CDATA[As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday's press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn't disappear with yesterday's press conference ... it's been gone (with the exception of the chocolate chip cookies) for many years. <a href="http://www.kevinabarnes.com/2010/04/14/the-best-care-in-the-air/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing your blockbuster product or service</title>
		<link>http://www.kevinabarnes.com/2009/04/23/marketing-your-blockbuster-product-or-service/</link>
		<comments>http://www.kevinabarnes.com/2009/04/23/marketing-your-blockbuster-product-or-service/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 22:20:29 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science Fiction]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/?p=373</guid>
		<description><![CDATA[New from Kevin on the Creatonomy Blog: The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, &#8230; <a href="http://www.kevinabarnes.com/2009/04/23/marketing-your-blockbuster-product-or-service/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Another omen for newspapers</title>
		<link>http://www.kevinabarnes.com/2009/01/20/another-omen-for-newspapers/</link>
		<comments>http://www.kevinabarnes.com/2009/01/20/another-omen-for-newspapers/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 00:57:01 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[The New York Times]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/KaBlog/?p=115</guid>
		<description><![CDATA[Google announced today that it is ending it’s Print Ads program which packaged and sold advertising space in over 800 U.S. newspapers. Apparently the program, which started in 2006, hasn’t lived up to expectations for generating revenue. Google’s stated goal &#8230; <a href="http://www.kevinabarnes.com/2009/01/20/another-omen-for-newspapers/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.kevinabarnes.com/2009/01/20/another-omen-for-newspapers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is SciFi Channel really this incompetent?</title>
		<link>http://www.kevinabarnes.com/2009/01/17/is-scifi-channel-really-this-incompetent/</link>
		<comments>http://www.kevinabarnes.com/2009/01/17/is-scifi-channel-really-this-incompetent/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 17:44:50 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science Fiction]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[final Cylon]]></category>
		<category><![CDATA[Ron Moore]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/KaBlog/?p=86</guid>
		<description><![CDATA[(Note: This post contains no spoilers. Read on without fear!) Like many science fiction fans, I make good natured attempts to avoid spoilers for major books, movies and TV series that hold the promise of occasionally surprising me. In this &#8230; <a href="http://www.kevinabarnes.com/2009/01/17/is-scifi-channel-really-this-incompetent/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.kevinabarnes.com/2009/01/17/is-scifi-channel-really-this-incompetent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Package Shrink: Getting Less for Your Money</title>
		<link>http://www.kevinabarnes.com/2008/06/14/package-shrink-getting-less-for-your-money/</link>
		<comments>http://www.kevinabarnes.com/2008/06/14/package-shrink-getting-less-for-your-money/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 16:40:42 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consumer packaged goods]]></category>
		<category><![CDATA[doublespeak]]></category>
		<category><![CDATA[package shrink]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/KaBlog/?p=21</guid>
		<description><![CDATA[The U.S. seems to be entering a period of increased package shrink. And no, I’m not talking about something from an old Seinfeld episode. One of the items I needed to buy on my last trip to the grocery store &#8230; <a href="http://www.kevinabarnes.com/2008/06/14/package-shrink-getting-less-for-your-money/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.kevinabarnes.com/2008/06/14/package-shrink-getting-less-for-your-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Let the (Viral) Games Begin!</title>
		<link>http://www.kevinabarnes.com/2008/01/21/viral-marketing-for-the-new-star-trek-film-has-begun/</link>
		<comments>http://www.kevinabarnes.com/2008/01/21/viral-marketing-for-the-new-star-trek-film-has-begun/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 23:29:33 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science Fiction]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/KaBlog/2008/01/21/viral-marketing-for-the-new-star-trek-film-has-begun/</guid>
		<description><![CDATA[Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional postings on social networking sites like MySpace and FaceBook, and &#8230; <a href="http://www.kevinabarnes.com/2008/01/21/viral-marketing-for-the-new-star-trek-film-has-begun/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.kevinabarnes.com/2008/01/21/viral-marketing-for-the-new-star-trek-film-has-begun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Power of Business Reputation</title>
		<link>http://www.kevinabarnes.com/2007/06/30/the-power-of-business-reputation/</link>
		<comments>http://www.kevinabarnes.com/2007/06/30/the-power-of-business-reputation/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 02:50:03 +0000</pubDate>
		<dc:creator>Kevin A. Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.kevinabarnes.com/KaBlog/2007/06/30/the-power-of-business-reputation/</guid>
		<description><![CDATA[An article in the July 9 &#38; 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined &#8230; <a href="http://www.kevinabarnes.com/2007/06/30/the-power-of-business-reputation/">Read the rest of this entry <span class="meta-nav">&#8594;</span></a>]]></description>
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