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Category Archives: Marketing
Another omen for newspapers
Google announced today that it is ending it’s Print Ads program which packaged and sold advertising space in over 800 U.S. newspapers. Apparently the program, which started in 2006, hasn’t lived up to expectations for generating revenue.
Posted in Business, Marketing, The Future
Tagged advertising, Google, journalism, The New York Times
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Is SciFi Channel really this incompetent?
(Note: This post contains no spoilers. Read on without fear!) Like many science fiction fans, I make good natured attempts to avoid spoilers for major books, movies and TV series that hold the promise of occasionally surprising me. In this … Read the rest of this entry
Package Shrink: Getting Less for Your Money
The U.S. seems to be entering a period of increased package shrink. And no, I’m not talking about something from an old Seinfeld episode. One of the items I needed to buy on my last trip to the grocery store … Read the rest of this entry
Posted in Business, Marketing
Tagged consumer packaged goods, doublespeak, package shrink
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Let the (Viral) Games Begin!
Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional postings on social networking sites like MySpace and FaceBook, and … Read the rest of this entry
Posted in Marketing, Science Fiction
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The Power of Business Reputation
An article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined … Read the rest of this entry
Posted in Business, Marketing
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