Category Archives: Marketing

Let the (Viral) Games Begin!

Posted on January 21, 2008 by Kevin A. Barnes

Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional postings on social networking sites like MySpace and FaceBook, and … Read the rest of this entry →

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Posted in Marketing, Science Fiction | Leave a comment

The Power of Business Reputation

Posted on June 30, 2007 by Kevin A. Barnes

An article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined … Read the rest of this entry →

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Posted in Business, Marketing | Leave a comment