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Kevin A. Barnes
Kevin A. Barnes

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Kevin A. Barnes

Category: Marketing

Articles examining the world of marketing.

Marketing

Theatre Tweets

Kevin A. Barnes,
August 21, 2011April 2, 2014

The use of cell phones and social media is normally discouraged during a live play,...

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Marketing

The Best Care in the Air

Kevin A. Barnes,
April 14, 2010April 2, 2014

As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years.

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Marketing Star Trek 2009 Movie Poster

Marketing your blockbuster product or service

Kevin A. Barnes,
April 23, 2009March 4, 2014

Marketing lessons from the 2009 Star Trek movie.

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Marketing Miller 1-second Super Bowl ad

Miller just needs a second during the Super Bowl

Kevin A. Barnes,
January 21, 2009March 4, 2014

(This article originally appeared on the Creatonomy Blog.) Miler-Coors announced today that it has purchased...

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Another omen for newspapers

Kevin A. Barnes,
January 20, 2009October 13, 2012

Google announced today that it is ending it’s Print Ads program which packaged and sold...

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Package Shrink: Getting Less for Your Money

Kevin A. Barnes,
June 14, 2008October 13, 2012

The U.S. seems to be entering a period of increased package shrink. And no, I’m...

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