Marketing Theatre Tweets Kevin A. Barnes, August 21, 2011April 2, 2014 The use of cell phones and social media is normally discouraged during a live play,... Continue Reading
Marketing The Best Care in the Air Kevin A. Barnes, April 14, 2010April 2, 2014 As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years. Continue Reading
Marketing Marketing your blockbuster product or service Kevin A. Barnes, April 23, 2009March 4, 2014 Marketing lessons from the 2009 Star Trek movie. Continue Reading
Marketing Miller just needs a second during the Super Bowl Kevin A. Barnes, January 21, 2009March 4, 2014 (This article originally appeared on the Creatonomy Blog.) Miler-Coors announced today that it has purchased... Continue Reading
Another omen for newspapers Kevin A. Barnes, January 20, 2009October 13, 2012 Google announced today that it is ending it’s Print Ads program which packaged and sold... Continue Reading
Package Shrink: Getting Less for Your Money Kevin A. Barnes, June 14, 2008October 13, 2012 The U.S. seems to be entering a period of increased package shrink. And no, I’m... Continue Reading