Marketing

Articles examining the world of marketing.

Theatre Tweets

The use of cell phones and social media is normally discouraged during a live play, but the Milwaukee Chamber Theatre has begun using Twitter to its advantage during select performances. They’ve invited members of Milwaukee’s Twitterati to attend and tweet1 one performance of each play in the Cabot Theatre. On Wednesday, August 17, 2011 I …

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The Best Care in the Air

As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years.