Articles examining the world of marketing.
The use of cell phones and social media is normally discouraged during a live play, but the Milwaukee Chamber Theatre has begun using Twitter to its advantage during select performances. They’ve invited members of Milwaukee’s Twitterati to attend and tweet1 one performance of each play in the Cabot Theatre. On Wednesday, August 17, 2011 I …
As a long-time Midwest Airlines customer, it was very very mixed feelings that I watched yesterday’s press conference announcing that the Midwest name is going away (to be assimilated into the Frontier Airlines brand). The reality is that Midwest brand didn’t disappear with yesterday’s press conference ... it’s been gone (with the exception of the chocolate chip cookies) for many years.
(This article originally appeared on the Creatonomy Blog.) Miler-Coors announced today that it has purchased time and will run a 1‑second ad during Super Bowl XLIII on February 1. Yes, that’s not a typo — the commercial for Miller High Life will be just one single second in length. A supporting website is already live …
Miller just needs a second during the Super Bowl Read More »
Google announced today that it is ending it’s Print Ads program which packaged and sold advertising space in over 800 U.S. newspapers. Apparently the program, which started in 2006, hasn’t lived up to expectations for generating revenue.
