Articles examining the world of marketing.
The U.S. seems to be entering a period of increased package shrink. And no, I’m not talking about something from an old Seinfeld episode. One of the items I needed to buy on my last trip to the grocery store was sugar, so I went to get our usual brand. When I picked up one …
Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional postings on social networking sites like MySpace and FaceBook, and much more to add to the experience of enjoying one of his works. And now …
Recently the Osco Pharmacy is our neighborhood changed hands as part of CVS Pharmacy’s purchase of about 700 Osco and Sav-on drug stores. I personally saw the change as a positive one, given that I always felt like I was rushing to get to Osco before they closed at 8:00 pm. Several weeks after the …
An article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined value of its tangible and intangible assets. Tangible assets — such as factories, machinery and …