Article Index: Marketing

Articles examining the world of marketing.

Package Shrink: Getting Less for Your Money

The U.S. seems to be entering a period of increased package shrink. And no, I’m not talking about something from an old Seinfeld episode. One of the items I needed...

Let the (Viral) Games Begin!

Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional...

Lights out!

Recently the Osco Pharmacy is our neighborhood changed hands as part of CVS Pharmacy’s purchase of about 700 Osco and Sav‐on drug stores. I personally saw the change as a...

The Power of Business Reputation

An article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts...