The Power of Business Reputation

An article in the July 9 & 16, 2007 issue of BusinessWeek (“What Price Reputation?”) examines the growing trend among businesses to try to manage their company reputation. Traditionally analysts and executives have viewed a company’s value as the combined value of its tangible and intangible assets. Tangible assets — such as factories, machinery and cash reserves — are easy to quantify, while intangible assets are much more difficult to place a value on.

Several of the “Reputation Managers” quoted in the BusinessWeek article assert that once you remove all of the tangible assets, the majority (if not all) of the remaining portion of the company value results from reputation. …

iPhones & Apple Store Openings

For a while now, I’ve heard stories about the excitement generated whenever a new Apple Store opens. (Thanks, MacCast!) Free giveaways to the first people in the door, out-of-the-ordinary product demos, and much more. So while there has been an Apple Store in our area for several years, I’e looked forward to the time when Apple would open a second store here so that I could experience firsthand what I keep hearing about from store openings in other parts of the country.

Well, as Apple’s master marketing plan would have it, …