Tag Archives: Alternate Reality Game/ARG

The Double Date Adventure

It all started innocently enough with a charity auction. It ended this past Sunday when I was kidnapped by an evil pharmaceutical company, rescued by two women who then were...

Tron ARG keeps kicking it up a notch

This article originally appeared on TomorrowSage.com Last evening (April 2, 2010), the ARG1 for the upcoming film Tron Legacy conducted an in-game “Encom press conference” in San Francisco’s Justin Herman...

Star Trek 2009 Movie Poster

Marketing your blockbuster product or service

Marketing lessons from the 2009 Star Trek movie.

Let the (Viral) Games Begin!

Many of you familiar with the television show Lost and the just released film Cloverfield have seen J.J. Abrams’ viral marketing work. Abrams and his colleagues use fake websites, fictional...